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GOOGLE MONT BLANC

CONCEPT | CREATIVE | PRODUCTION

On the heels of launching our Yosemite project with Google, we were tasked with another big mission: map the tallest and most iconic mountain in the Alps - Mont Blanc. Working closely with Google, we collected imagery at various points above 14,000 feet to celebrate this majestic peak. 

 

 

 
 
 
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LAUNCH VIDEO

 

 

To showcase the splendor of Mont Blanc to people in Europe and beyond, Sender + Big UP created a short film about the bold explorers who have pushed the boundaries on Mont Blanc's wild alpine terrain.

 

 

 
 
 

 

 

 

 

 

 
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INTERACTIVE WEBSITE

 

The interactive website, created in partnership with Ubilabs and Google, is an immersive jaunt around the “Roof of Europe.” Climb up the most popular route, move around panoramic images of athletes doing challenging and technical climbs, and hear from Ueli Steck, Kilian Jornet and other legendary alpinists.  

 

 




 
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360° PANOS

 

In partnership with Google, we used ground-breaking panoramic photography techniques to capture high resolution 360° imagery in a mountain environment. By interacting with these images, users see and feel what it’s like to climb a serac or balance on an arete. 

 

 

 

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STREET VIEW

 Now in Street View you can visit the glaciers, mountain huts and exposed ridges that 20,000 people annually pass by on their way to the summit. You can even explore 360° video at the peak.