Other agencies love to say they're all about story; they're outside-the-box creative types. Well, here's our proof. 

We are the filmmakers behind Valley Uprising, quite possibly the most lauded outdoor film of all time. The movie, the multi-generational story of climbing counterculture in Yosemite, was Sender + Big UP's seven year passion project. But the brand story is also strong, as Valley Uprising offered title sponsor The North Face an opportunity to connect with its core audience in an authentic, non-commercial way.